P.S. 15

A New Video for CFK, Starring P.S. 15

With Super Chefs only a week away (buy your tickets here), we thought you might like to meet the stars of the new CFK video. They’re tiny, but they pack a wallop of on-screen power as writers, artists, and budding literati.

Our film crew visited Story Pirates, an art class and tutoring sessions. In interviews with students, teachers, staff, as well as our own Executive Director, Colin Smith, and Principal Irene Sanchez, we captured CFK’s impact.

One 2nd grade student, Nancy, who immigrated to New York from Sudan, described reading in class when she first arrived as “too distracting, it was hard to concentrate.”  Working with her CFK tutor this year, she has been able to grow as a reader, and now she loves reading in class, as well as taking books home from the library to read on her own. “My parents are proud of me,” she said.

Edited together, the footage will not only tell P.S. 15’s story, but also the larger story of the difference Change for Kids is making in New York City public elementary schools.

Our thanks to Margie Millero and Leslie Long at Saatchi & Saatchi for managing our shoot and penning our script; our producer, Olivia Newman, and Laurie Thomas, our Director from Think/Feel; Axsel Stasny, our Director of Photography for the day; and our editor, Chris Denniston, over at HBO. We know you are going to love what you see on November 14!

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